With an infectious smile, an immense heart, and mucho passion, Jon Primo stands as a radiant force in the realm of creativity. As a first-generation Colombian-American writer and director based in the vibrant city of Los Angeles, his journey is fueled by an unyielding commitment to storytelling that transcends boundaries.

As an illustrious alum of the Academy of Art University, Primo has etched his mark by directing VMA-nominated music videos for an array of top-tier, multi-platinum artists. From Nicki Minaj, Doja Cat, Kehlani, Big Sean, Lil Wayne and Sting. In 2021, Primo unveiled his cinematic talent with the release of his first feature film, "Blanco," followed by his new poignant short film, "The Fool," currently in the festival circuit.

Primo seamlessly weaves his Colombian-American roots into compelling narratives, making him a standout storyteller in the creative landscape.